CBD Brand Guidelines

Certain restrictions apply to the marketing and sale of Canopy Growth USA’s hemp-derived products, including products containing cannabidiol (CBD). Canopy CBD Products include CBD products produced for Canopy’s affiliates Biosteel and ThisWorks.  It’s important that our partner Distributors, Retailers, and Resellers (collectively, Canopy Partners) all follow these restrictions to remain in compliance with the Distribution/Purchase Agreements and the CBD Compliance Addendum.  The following information does not, and is not intended to, constitute legal advice; each potential Canopy Partner is obligated to conduct its own due diligence and consult their own legal counsel, as federal and state hemp laws and regulations are constantly changing.

This information is proprietary and confidential, is subject to update, and may not be transmitted to a third party that has not signed a non-disclosure agreement with Canopy.

For any questions, e-mail Legal@canopygrowth.com with the subject line “CBD Brand Guidelines.”

1 U.S. States Authorized for Sale of Canopy CBD Products
1.1 Where can we Sell CBD Foods and Beverages?
1.2 Where can we Sell CBD Dietary Supplements (Oils, Softgels, Gummies)?
1.3 Where can we Sell CBD Topicals (Creams)?
1.4 CBD May not be Distributed Outside the United States Without Permission
1.5 Special Requirements in Select States
1.5.1 Retailer Registrations – Alaska, Louisiana, Texas, Utah, and West Virginia
1.5.2 Product Registrations – Alaska, Louisiana, Utah, and West Virginia
2 Marketing CBD Products
2.1 No Advertising to Children
2.2 No Unfair or Deceptive Advertising
2.3 No Unapproved Claims That CBD Products Affect the Body’s Structure or Function
2.4 No Claims That CBD Products Treat Diseases
2.5 No Repackaging or Altering of Canopy Labels
2.6 Qualified Discussion of CBD Studies or User Results
2.7 Testimonials
2.8 Social Media and Influencers
3 Allowed Resellers of CBD Products
3.1 Cannot Sell CBD Along with Marijuana or Other Illegal Substances
3.2 Distribution to Resellers Requires Consent of Canopy Growth USA

 

U.S. States Authorized for Sale of Canopy CBD Products

 

1.1 Where can we Sell Foods and Beverages?

Currently, Canopy CBD Foods and Beverages may only be sold in the states highlighted in green.

 

Permissible States: Alabama, Alaska, Arkansas, Colorado, Connecticut, Delaware, District of Columbia, Florida, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, and Wyoming.

1.2 Where can We Sell Dietary Supplements?

Currently, Canopy CBD Dietary Supplements may only be sold in the states highlighted in green.

Permissible States: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Hawaii*, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Minnesota, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming

 *Note that in Hawaii the only permissible forms of dietary supplement are tablets, capsules, powders, softgels, gelcaps, and liquids.

1.3 Where can We Sell Topicals (Creams)?

Currently, Canopy CBD Topicals may only be sold in the states highlighted in green.

Permissible States:  Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

1.4 CBD May not be Distributed Outside the United States Without Permission

Canopy CBD Products may not be re-sold or distributed outside the United States by a Canopy Partner except with explicit written consent by an officer of Canopy Growth USA, LLC. 

1.5 Special Requirements in Select States

1.5.1 Retailer Registrations

Certain states require hemp product retailers to register or obtain a retailer license.  A Canopy Partner shall register as a CBD/hemp product retailer in every such state, before selling any Canopy CBD Products in those states.  Currently, only Alaska, Louisiana, Texas, Utah, and West Virginia require retailer registration.

1.5.2 Product Registrations

Certain states require each CBD product line to be approved for in-state retail sales.  Before selling Canopy CBD Products in any such state, a Canopy Partner shall check to ensure the specific Product is approved.  Currently, only four states require CBD product registration: Alaska, Louisiana, Utah, and West Virginia. 

If the Canopy CBD Product to be sold is not listed as approved, the Canopy Partner should notify Canopy before selling that specific product in that state.  Canopy will obtain the relevant product registration.

2. Marketing CBD Products

2.1 No Advertising to Children

Canopy CBD Products should not be advertised in a manner that is attractive to children.  For example, no cartoons or cartoon-like figures should be used, nor should images popular with children like brightly colored images, or characters or images popular with children be used.  In addition, caution should be used in advertising in publications, physical settings, or websites or channels that are aimed towards consumers under 18 years old. 

2.2 No Unfair or Deceptive Advertising

Advertising for Canopy CBD Products should not contain a material misrepresentation or omission that is likely to mislead consumers.  Canopy Partners particularly shall not misrepresent the amount of CBD in the product.

2.3 No Unapproved Claims That CBD Products Affect Bodily Structure or Function

Canopy CBD Products cannot be marketed using any unapproved statement(s) that CBD affects the structure or function of the human body (e.g., “CBD replenishes the body’s nervous system”). For any new structure or function claims to be used in marketing, please email Legal@canopygrowth.com with the subject line “CBD Brand Guidelines.”

2.4 No Claims That CBD Products Treat Disease

Canopy Partners shall not market or advertise Canopy CBD Products with any claim that the products are intended to cure, mitigate, treat or prevent a disease.  This includes any claim that the Products:

  • have an effect on a specific disease or class of diseases (e.g. “CBD eliminates chronic anxiety”),
  • has an effect on an abnormal condition of the body (e.g. “CBD has been shown to be effective in killing human breast cancer cells”), or
  • can be used in place of a prescribed drug (e.g. “CBD is a natural replacement for antidepressants and opioid treatments”).

    2.5 No Repackaging or Altering of Canopy Labels

    Canopy Partners shall not remove or alter the packaging of any Canopy CBD Products, or repackage such Products in other packages or quantities.

    2.6 Qualified Discussion of CBD Studies or User Results

    Any CBD clinical studies and user results cited in conjunction with the sale of Canopy CBD Products must be properly substantiated and qualified and cannot be presented as an implicit claim of the product to cure disease.

    2.7 Testimonials

    Any testimonials used in marketing or advertising, whether online, in print, or on TV, must comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.

    2.8 Social Media and Influencers

    Any use of Social Media and Influencers must comply with the FTC’s Disclosures 101 for Social Media Influencers guide, and the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising

    3. Allowed Resellers of CBD Products

    3.1 Cannot Sell CBD Along with Marijuana or Other Illegal Substances

    Canopy Partners may not distribute Canopy CBD Products for resale in marijuana dispensaries or in any other facility that sells substances listed in the federal Controlled Substances Act, except with explicit written consent by an officer of Canopy Growth USA.

    3.2 Distribution to Resellers Requires Consent of Canopy Growth USA

    Canopy CBD Products may only be distributed to resellers by a Canopy Partner with the written consent of Canopy Growth USA.  Such resale shall be subject to Canopy’s Unilateral Minimum Advertised Price Policy (eff. March 1, 2020).